Master Digital Tourism Marketing

Elevate your digital marketing expertise with specialized training in tourism-focused social media strategies, travel SEO, content creation, and data-driven campaign management for the travel industry.

Boost Your Skills

Digital Marketers for Tour and Travel Program

Master the art of digital marketing in the travel industry with a comprehensive 12-week program covering social media mastery, travel SEO, influencer partnerships, and conversion optimization specifically tailored for tourism businesses.

Why Join?

Focused on equipping digital marketers with specialized skills to promote tours and travel businesses effectively. Perfect for marketers looking to specialize in tourism, travel agencies seeking in-house expertise, or freelancers wanting to dominate the travel marketing niche.

Single module enrollment option is available for $30 — learn flexibly at your own pace with expert guidance.

What You Will Learn

Week 1 - 2

  • The Power of Social Media in Travel
  • Marketing Landscape
  • Platform Mastery: Learn major social networks and their marketing roles
  • Goal Setting: Define SMART goals, KPIs and customer journey mapping
  • Strategy & Policy: Select the best platforms and draft social media guidelines

Week 3 - 4

  • How to establish and manage a social media presence
  • How to create a brand, tone, and voice for a social media presence
  • How to evaluate the performance of content on social media and how to iterate on that performance

Week 5 - 6

  • How to evaluate on which platforms to run social media ad campaigns and what makes an ad effective
  • How to craft compelling and effective visuals and copy for social media ads
  • Build an ad directly from your Facebook business page and you Instagram business account
  • Write a creative brief and create a social media ad

Week 7 - 8

  • Structure campaigns in Meta Ads Manager
  • Build an ad that aligns with your marketing objectives and target it to your intended audience
  • Set a budget, placement, and schedule for your ads in Meta Ads Manager

Week 9 - 10

  • Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
  • Implement an A/B test to optimize your campaign
  • Analyse dashboards and evaluate ROI from your social media marketing efforts

Week 11 - 12

  • 90-Day Action Plan
  • Content Pipeline
  • Ad testing schedule
  • Present and communicate campaign results to a team
  • Performance Review

Outcomes (in 12 weeks)

Become a sought-after travel marketing specialist with a portfolio of proven campaigns, industry connections, and the expertise to drive bookings and brand awareness for tourism businesses.

Marketing excellence — 92% of graduates increase their client's online bookings within 60 days.*

Enroll Now

Become a Travel Marketing Expert

Transform your digital marketing career by specializing in the lucrative travel industry—master tourism-specific strategies that drive real results and position yourself as the go-to expert for travel businesses.

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tours@sunrisedestinationexperts.com
0726672665